Brandguide updates

Our brand is - as our business - not a stastic thing; it changes with the times so sometimes we need to update the rules and recommendations. Below you will find all updates:

Design elements:

Logo 
Summer 2008
http://brandguide.novozymes.com/Menu/Design+elements/Logo/Logo+configurations
New: removed lock-up B as an option.

http://brandguide.novozymes.com/Menu/Design+elements/Logo/Logo+minimum+size
New: Decreased maximum length of wordmark for small usage logo to 12p (5 cm).

Typography
Summer 2008
http://brandguide.novozymes.com/Menu/Design+elements/Typography/Style
New: Font sizes changed. 

Colors
December 2008
http://brandguide.novozymes.com/Menu/Design+elements/Colors/Colors+for+painting
New: subpage created for paint situations containing conversion of Pantone colors to NSC colors.

November 2008
http://brandguide.novozymes.com/Menu/Design+elements/Colors/Proportioning+the+colors
New: Excluding white as a background color, no less than 50% of all colored areas must be our primary colors; hereof no less than 50% must be our Tomorrow color. This means that no less than 25% of all colored areas must be green, and - all in all - you should get the impression that Tomorrow is the dominant color.

Summer 2008
http://brandguide.novozymes.com/Menu/Design+elements/Colors/Proportioning+the+colors
New: Color palette and Color wheel have been merged to one site. New subsite called Proportioning the colors. 

New: Added on frontpage a "numerical" overview: http://brandguide.novozymes.com/Menu/Design+elements/Colors/Color+palette+and+color+wheel 

Dimensional Planes
November 2008
http://brandguide.novozymes.com/Menu/Design+elements/Dimensional+planes
New: Defining iconic areas - e.g. front pages of web sites/ covers of brochures and magazines/ads - not most banners, however.

http://brandguide.novozymes.com/Menu/Design+elements/Dimensional+planes/Using/Positioning+and+scale
New: One of the plane must always be in front of or behind part of the other plane's surface so part of the one plane's surface visibly disappears.  

New: One set of planes must make out no more than 40 % of an entire layout (page, etc.)

New: Planes may contain the following:

• a color
• 1 photo
• text
• 1 photo and text
• florals and graphs as described in this guide

Planes do not contain the following:

• other planes 
• alternative holding shapes or text boxes
• entire articles, or for web pages "main contents"
  
  

http://brandguide.novozymes.com/Menu/Design+elements/Dimensional+planes/Using
New: Please note it is acceptable for the angles to change, however observe the above rules on angles which entails that (for the below drawing) angles A and B must be same and angles X and Y must be the same (i.e. if angle A is 70 degrees, angle B must also be 70 degrees): (drawing)
New: ensure that the smallest vertical sides of the two planes are not both placed either to the left or the right

New: never position one of the planes inside of the other plane

http://brandguide.novozymes.com/Menu/Design+elements/Dimensional+planes/Alternative+holding+shapes
Changed to: The following rules apply:

• Reserve the use of alternative holding shapes for functional purposes only. Two prime example of applications where alternative holding shapes are necessary are webpages and scientific posters. Please see decorative vs. functional usage.
• Alternative holding shapes are either square or rectangular.
• Allternative holding shapes may be used in a layout as many times as required, always provided that the shapes do not become the dominant part of the layout.
• Alternative holding shapes may be colored in any Novozymes color fitting the entire layout - if colored, the shape does not have a colored edge line. If the shape is without color, it will have an edge line in one of the Novozymes colors, cf. the color palette.

Textures
Summer 2008
http://brandguide.novozymes.com/Menu/Design+elements/Textures/Clover+fill/Color
New: Both effects may be used interchangeably to achieve aesthetic goal, but do not mix the watermark and spot varnish effect in the same layout.

Tools & applications:

Positioning texts
Summer 2008
http://brandguide.novozymes.com/Menu/Tools+and+applications/Positioning+text
New: Texts included here too for easy finding. Also new positioning text version is included for joint press releases (”third party press releases”).

Co-branding
December 2008
http://brandguide.novozymes.com/Menu/Tools+and+applications/Co-branding
New: New subsite including co-branding of packaging materials.

Be inspired:

Clothing and giveaways
Summer 2008
http://brandguide.novozymes.com/Menu/Be+inspired/Clothing+and+giveaways
New: images from gift shop inserted and text corrected accordingly. New subpage inserted too.

Spatial branding
Summer 2008
http://brandguide.novozymes.com/Menu/Be+inspired/Spatial+Branding
New subpage section inserted.
http://brandguide.novozymes.com/Menu/Be+inspired/Spatial+Branding/Kitchenettes+%2f+tea+rooms+and+canteen

Messages:

Summer 2008
http://brandguide.novozymes.com/Menu/Messages
Front page changed so the 3 key messages are now visible. Further the text has been changed slightly:
All employees representing Novozymes must know and use relevant Novozymes’ positioning texts and messages on key issues. Further, marketing and communication professionals at Novozymes must ensure that at least one key message is part of their communication.