Color

When selecting color for text be sure there is enough contrast for readability. This guidance maximizes the readability of the Frutiger font family and ensures the proper contrast is given to the various text components of a layout.

Color style applied

NZ65-1.jpg
White may be applied to typography on a Today colored background.
  NZ65-2.jpg
Light may be applied to typography on a Today colored background.

 
NZ65-3.jpg
Today may be applied to typography on a Tomorrow colored background.
 
 

 
NZ65-5.jpg
Light may be applied to typography on a White background.
  NZ65-6.jpg
Today may be applied to typography
on a white background, also a 60% tint may be used. Used 100% and 60% tints of Today to help separate and create hierarchy within copy. However, note that in printed materials we recommend to use black as default font color for technical reasons.

 
NZ65-7.jpg
Tomorrow may be applied to typography on a white background. Use this color style for main title/ large callouts and headlines only.
  NZ65-8.jpg
Any color from the Natural or Touch color palettes may be applied to typography on a white background. If applied to body copy, be sure that the copy is no longer than 3 paragraphs.