Color
When selecting color for text be sure there is enough contrast for readability. This guidance maximizes the readability of the Frutiger font family and ensures the proper contrast is given to the various text components of a layout.
Color style applied
 White may be applied to typography on a Today colored background. |
 Light may be applied to typography on a Today colored background. |
 Today may be applied to typography on a Tomorrow colored background. |
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 Light may be applied to typography on a White background. |
 Today may be applied to typography on a white background, also a 60% tint may be used. Used 100% and 60% tints of Today to help separate and create hierarchy within copy. However, note that in printed materials we recommend to use black as default font color for technical reasons. |
Any color from the Natural or Touch color palettes may be applied to typography on a white background. If applied to body copy, be sure that the copy is no longer than 3 paragraphs. |
Only use white text for Tomorrow backgrounds for large-sized materials, e.g. never for handouts, fact boxes and the like. |
What are Novozymes' primary colors?
View all guidelines on primary palette, secondary palette, ratio, impact and much more.
Are you working on a layout?
Please view our guidelines for how to create single page or double page layout.